The Optical Alliance is a professional business development program supporting independent Optometry, providing quality products and services throughout Australia and New Zealand, with the help from our valued Business Partners.

The Optical Alliance™ partners will provide business building incentives to assist in streamlining your day to day business practice. 

The Optical Alliance™ does this by offering products and services to suit the needs of today’s independent Optical business.
With the Optical Alliance™, you automatically qualify to become a member as there are no upfront costs, no joining fees or ongoing fees! All that is required is to return the Optical Alliance™ membership form. Once enrolled, you will have instant access to the benefits of working with our Professional and Business partners.

We recognise the day to day constraints of running a successful business with challenges such as Human Resources, Finance, Banking, Marketing, Information Technology Hardware + Software, Graphic Design, Website Development, Print, Capital Equipment, Contact Lens, Quality Branded Frames, Sunwear and Rx.Sun, Professional Development, Not for Profit Charities and of course Australian based and manufactured lenses and laboratory services.

So……We brought it all to you!